Content in all forms, be it blogs, infographics, or podcasts, is still the preferred choice of businesses to connect with their customers. As a result, marketers continue to spend over 25% of their budget on content marketing. Moreover, 90% of organizations are now using content to achieve their marketing goals.
Many companies will also outsource their content requirements. That will help them create more relevant and exciting content. With internet users spending 20% of their time on content, it is a definite win-win situation for brands.
Content that is easy to understand and has essential information for people is the best to establish your brand’s image and connect with customers.
Search Engine Marketing (SEM) is one of those digital marketing trends that will never go old. 93% of all online connections still start with a search engine. That is why it makes better sense to continue improving your web pages and spending time on SEO-friendly practices.
Personalization, and not just in emails, will be the way forward to connect better with customers. Customers love knowing more about a company or brand through its content marketing. Therefore, it makes sense to customize the content to be more relevant and valuable to them.
You can create content based on lifestyle, travel history, entertainment preferences, online shopping habits, and even consumers’ devices. Not making the content sound too dull is the new digital marketing mantra. Speaking to the customer in the language they are most comfortable with could be a new beginning.
While customers love all forms of content, interactive content will lead the pack in 2021-22.
Quizzes, Polls, AR Ads, and 360-degree videos are some of the new hooks for engaging viewers and having them come back for more.
Build your content marketing strategy with more lively and exciting content to start seeing better results.